About Troy
Leadership grounded in the realities of the work.
The work of strategy and transformation is most effective when it accounts for customers, teams, operating constraints, and the systems people use every day.
Operator · Strategist · Builder
Progress people can put into practice.
Troy Phillips helps owners identify what’s holding performance back and build improvements their teams can sustain. His perspective combines family-business experience with leadership across national retail and North American operations. He connects leadership priorities with customer and frontline insight, then aligns people, processes, and technology around measurable results.
- $520M+annual sales under full P&L responsibility, across 75+ stores
- $8B+business covered by national strategy and operations programs, across 800+ stores
- $10M+in labor savings from technology and operating changes
- 10-pointNPS improvement in flagship and highest-volume markets
Experience and results shown are from Troy’s prior executive roles, as detailed in his resume. They are not presented as NextLevel Intelligence client case studies.
Talk through your opportunityIn Troy’s words
I learned business early: working at my family’s ski lodge in Alaska, helping build a family-owned central vacuum business, and starting businesses of my own. I know what it takes to run one, and why owners need room to work on the business, not just in it.
Later I held full P&L responsibility for a $520M+ region at Toys“R”Us / Babies“R”Us. As National Director of Store Strategy & Operations, I directed national programs across an $8B+, 800+ store business, where operating and technology changes delivered $10M+ in labor savings. At Amazon I led high-volume hiring, about 12,000 hires in a year, and used AI and computer vision to cut an operating cost by 67%.
What I care about most is helping owners move from carrying the day-to-day to leading the business, with a team that can grow into it.